India’s breast cancer awareness must go beyond symbolism

Breast cancer awareness in India has become a spectacle of pink ribbons and illuminated monuments rather than a catalyst for systemic reform. While symbolism destigmatises the disease, corporate pinkwashing and superficial campaigns overshadow inequities in access, screening, and care. Awareness must reclaim its activist roots—pushing for decentralised oncology, community-driven outreach, and policy accountability. October should mark not celebration, but commitment to equitable, sustained cancer care.

Continue reading: https://www.siasat.com/indias-breast-cancer-awareness-must-go-beyond-symbolism-3289717/